“Where will you be over the summer; enjoying ‘the best place on the planet’ or avoiding it? London has just been named the best place to visit on the planet for the first time. In an Olympic and Diamond Jubilee year, the capital jumped from eighth to first place, ahead of New York, Rome, Paris and last year’s winner Cape Town. The league table, compiled by TripAdvisor, is based on the analysis of tens of millions of reviews by visitors to 440 destinations around the world. The capital has been very much in the spotlight over the past few years, thanks to the Royal Wedding, the Diamond Jubilee and the Olympics. This jump to first place is a remarkable achievement for a city that, just a few years ago, was widely seen as grubby, grey and expensive. In 2010 London did not even feature in the top 3 cities in Britain, it was beaten by Edinburgh, Brighton and York. It seems that tourists are now discovering London’s positive side, with many on TripAdvisor raving about the wide range of theatres and the number of free museums”.
International Association of Tour Managers